Good design helps small businesses to grow.

Introducing Growth by Design, an ebook by Leo Almeida.

© 2017-2018. Made with <3 in Bali.

Inside the book: Growth by Design.

Or grab your copy now.

There’s a lot that goes through the mind of an entrepreneur when it comes to hiring design services. Growth by Design addresses common struggles, like communicating with your designer, or finding talent from the many, many options out there, such as Fiverr or 99designs, so you can make the most of your budget.

Why design matters for small businesses.

Learn how design helps in building trust and growing your business.

Communicate your needs clearly and save time with lots of interaction and reiteration that ends up which can end up being expensive and frustrating.

How to communicate what you want.

Where to find great designers.

Navigating between 99designs, Upwork and Fiverr can be daunting. Know when each one is a good fit for your project.

Tons of templates to save you time.

Get template documents for creative briefs, and a project calendar to make the most of your time with your designer.

Featured on:

Leo Almeida, Designer and Entrepreneur.


I’m a designer who loves advocating the benefits of good design and its impact on businesses.

My twelve years of industry experience have seen me change hats from designer to entrepreneur. Along this journey, I’ve worked with a wide range of companies, including everyone from a two-person band to 20-million-plus-user startups in Australia and Brazil. I’ve worked with, Terra Networks, and Universo Online, to name a few.

Make the most of your design budget.

Improve communication with your designer, and pick out the best creative talent for your budget. Get ready to make the most of good design and grow your business.


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Hand-picked case studies from New York to Bangkok.

In business, the best lessons are in the value of real world examples, and design is no exception. With that in mind, I hand-picked case studies from around the world, New York City to Bangkok, showcasing how new brands, packaging, or websites helped small businesses to grow.

Probasket, fresh basketball news.

See how Probasket redesign made an impact on basketball fans with a singular, clear, direct image and became the number one Polish basketball website.

How can a Greek virgin olive oil stand out from the crowd? A packaging with a highly communicative label, that demands the consumer’s attention and asks them to take it home is a good start.

Hi. Greek virgin olive oil.

ZipBooks accounting software.

As a small-business trying to break into the hyper-competitive online invoicing space, ZipBooks had to capture the attention and interest of potential users fast. They had designed a high-converting homepage and now their active base increases more than 10% monthly.



To the majority of entrepreneurs and small business owners, a website ends up being more of a chore, than anything else. What if your website could be an honest-to-goodness sales machine?  In this article, I’ll be giving you some handy pointers on how website design can help you increase conversions and sales

There’s nothing worse than getting creative work back that you don’t like, especially when you’re not even sure what it is you would have liked instead. Hours of work, overtime pay, and missed deadlines are the painful costs of a poorly coordinated project. Communication is key.
 I’ve put together this list of three tips to communicate better with your designer.

There are a lot of considerations running through an entrepreneur’s mind when it comes to hiring design services for their business, such as a logo or website. One of the most struggles is in entrepreneurs trying to communicate something they want, when even they themselves don’t know what that is yet.

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